Google Goes Local with Expanded Art Project

April 3, 2012 

New Brunswick, NJ – Google today announced a partnership with the Zimmerli Art Museum at Rutgers University to bring its pioneering Art Project to New Jersey. The partnership is part of a major global expansion of the project, which now counts 151 partners in 40 countries. In the United States alone, 29 partners in 16 cities are participating, representing large and small institutions, and ranging from traditional art museums to less traditional settings for great art. More than 30,000 objects are available, up from the original 1,000 in only 17 museums.

Thanks to Google, art lovers are able with a few simple clicks to discover not only paintings, but also sculpture, street art, and photographs. Creations from a wide variety of cultures and civilizations are represented, including Brazilian street graffiti, Islamic decorative arts, and ancient African rock art.

The Zimmerli’s contributions represent its own diverse collections: Russian art from the fourteenth to early twentieth centuries; prints by such renowned artists as John Taylor Arms, Gauguin, Hiroshige, Piranesi, and Whistler; iconic lithographs by Steinlen and Toulouse-Lautrec; and New Jersey subjects by John Jesse Barker, John F. Kensett, and Winslow Homer.

Significant technical improvements and custom search integration make it easier than ever to browse through collections and instantly find desired images. Users may browse the content by the artist’s name, the artwork, the type of art, the museum, the country, collections, and the time period. Tools also allow users to explore across partners using the discover tool, and then further explore artworks by an artist across all collections.

The high resolution of these images, combined with a custom built zoom viewer, allows art lovers to discover minute aspects of paintings they may never have seen up close before, such as the miniaturized people in the river of El Greco’s View of Toledo or individual dots in Seurat’s Grandcamp, Evening. In addition, the “Create an Artwork Collection” feature allows users to save specific views of any of artworks and build personalized collections. Comments can be added to each image and the whole collection can be shared with friends and family. It also is an ideal tool for students or groups to work on collaborative projects. Google+ and video hangouts are integrated on the site, allowing viewers to create engaging personal galleries.

With this launch, Google has brought the Art Project to the tablet. The experience of viewing art on a tablet and browsing through rich content truly comes to life. Currently, Google supports the Android platform and hopes to have the iPad version ready post launch.

“The new expanded Art Project demonstrates our commitment to all types of art - and cultures and civilizations all across the globe. The Art Project is no longer just about the Indian student wanting to visit Metropolitan Museum of Art in New York. It is now also about the American student wanting to visit the National Gallery of Modern Art in Delhi,” stated Amit Sood, Head of Art Project, Google.

The Art Project epitomizes Google’s commitment to bringing culture online and making it accessible to the widest possible audience. Under the auspices of the Cultural Institute, Google is producing high resolution images of the Dead Sea Scrolls, digitizing the archives of famous figures such as Nelson Mandela, and creating 3D models of 18th-century French cities.

ZIMMERLI ART MUSEUM|RUTGERS

The Jane Voorhees Zimmerli Art Museum houses more than 60,000 works of art, ranging from ancient to contemporary art. The permanent collection features particularly rich holdings in nineteenth-century French art; Russian art from icons to the avant-garde; Soviet nonconformist art from the Dodge Collection; and American art with notable holdings of prints. In addition, small groups of antiquities, old master paintings, as well as art inspired by Japan and original illustrations for children’s books, provide representative examples of the museum’s research and teaching message at Rutgers. One of the largest and most distinguished university-based art museums in the nation, the Zimmerli is located on the New Brunswick campus of Rutgers, The State University of New Jersey. Established in 1766, Rutgers is America’s eighth oldest institution of higher learning and a premier public research university.

SUPPORT

The Zimmerli’s operations, exhibitions, and programs are funded in part by Rutgers, The State University of New Jersey; the Estate of Victoria J. Mastrobuono; the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts; Johnson & Johnson; and the donors, members, and friends of the museum.

LOCATION AND HOURS

The Zimmerli Art Museum is located at 71 Hamilton Street at George Street on the College Avenue campus of Rutgers University in New Brunswick. The Zimmerli is a short walk from the NJ Transit train station in New Brunswick, midway between New York City and Philadelphia.

Hours are Tuesday through Friday, 10 a.m. to 4:30 p.m., Saturday and Sunday, noon to 5 p.m., and the first Wednesday of each month (except August), 10 a.m. to 9 p.m. The museum is closed Mondays, major holidays, and the month of August. Please note the museum is closed December 24 and 25, and January 1.

Admission is $6 for adults; $5 for 65 and over; and free for museum members, Rutgers students, faculty and staff (with ID), and children under 18. Admission is free on the first Sunday of every month. For more information, call 732.932.7237, ext. 610 or visit the museum’s website: www.zimmerlimuseum.rutgers.edu

###

Who to contact: